A new special issue of MedieKultur has just been published. It includes an article by my based on a keynote lecture I gave in November 2012 at the Danish Association of Media Researchers’ Annual Meeting.
The talk and the article deals with how the field of political communication research might benefit from embracing the theoretical and methodological diversity that characterize the broader field of media and communications research, including intellectually adjacent and overlapping “sibling” fields like journalism studies and audience research.
It builds on the same line of thinking I’ve developed with David Karpf and Daniel Kreiss elsewhere (including our chapter in this book, based on our paper from ICA 2013) and that was part of the motivation for the preconference on the role of qualitative methods in political communication research that we organized with Matthew Powers for ICA in 2014.
As always, I’m grateful for our ongoing conversations.
Abstract below–full text (PDF) here.
Political communication research: New media, new challenges, and new opportunities
The rise of new media and the broader set of social changes they are part of present political communication research with new challenges and new opportunities at a time when many think the field is at an intellectual impasse (e.g., Bennett & Iyengar, 2008). In this article, I argue that parts of the field’s problems are rooted in the way in which political communication research has developed since the 1960s. In this period, the field has moved from being interdisciplinary and mixed-methods to being more homogenous and narrowly focused, based primarily on ideas developed in social psychology, certain strands of political science, and the effects-tradition of mass communication research. This dominant paradigm has contributed much to our understanding of some aspects of political communication. But it is struggling to make sense of many others, including questions concerning people’s experience of political communication processes and questions concerning the symbolic, institutional, and technological nature of these processes—especially during a time of often rapid change. To overcome this problem, I argue that the field of political communication research should re-engage with the rest of media and communication studies and embrace a broader and more diverse agenda. I discuss audience research and journalism studies as examples of adjacent fields that use a more diverse range of theoretical and methodological tools that might help political communication research engage with new media and the new challenges and new opportunities for research that they represent.
Keywords:political communication, new media, digital politics, theory, method