Category Archives: Media policy

New report for the Council of Europe

The Reuters Institute has just published a report that Alessio Cornia, Antonis Kalogeropoulos and I wrote for the Council of Europe’s Steering Committee on Media and Information Society reviewing challenges and opportunities for news media and journalism in today’s changing media environment.

I presented the report Dec 1 in Strasbourg at the CDMSI Workshop: ‘The Future of News: media and journalism in the age of digital convergence’.

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It was a day of interesting discussions with participants from member state governments and the other speakers, including Nabil Wakim (Director of Editorial Innovation, Le Monde), Matt Rogerson (Head of Public Policy of Guardian News & Media), Pierre France, Founder of Rue 89 Strasbourg, Renate Schroeder (Director of the European Federation of Journalists), Wout van Wijk (Executive Director of News Media Europe), Benedicte Autret from Google’s Digital News Initiative, Alexandre Brachet (Founder of Upian), and Gabriele Bertolli (Team Leader – Future of the Media, Media Freedom and Media Pluralism, European Commission).

Key take-aways from the report (pp.6-7)–

The precise nature of change in the media environment varies in important ways from country to country, but there are some clear, high–level commonalities that represent both opportunities and challenges for journalism, media organisations, and public debate. The three most important developments driven by technological and market forces today are—

 

  1. The move to an increasingly digital, mobile, and social media environment with increasingly intense competition for attention where legacy media like broadcasters and especially newspapers, while remaining very important news producers are becoming relatively less important as distributors of news and are under growing pressure to develop new digital business models as their existing operations decline or stagnate.

  2. The growing importance of a limited number of large technology companies that enable billions of users across the world to navigate and use digital media in easy and attractive ways through services like search, social networking, video sharing, messaging, etc. and who as a consequence play a more and more important role in terms of (a) the distribution of news and (b) digital advertising.

  3. The development of a high–choice media environment where internet users have access to more and more information in convenient formats and often for free, across a range of increasingly sophisticated personal and mobile devices, and in ways that enable new forms of participation—an environment where those most interested in news embrace these new opportunities to get, share, and comment on news, but a larger number of people opt for more casual and passive forms of use.

Predictions for journalism in 2015–politicized digital intermediaries

The good folks at the NiemanLab at Harvard have asked a bunch of people to offer their predictions of something that will matter for journalism in 2015.

I wrote my piece about the increasing politicization of spectacularly successful, incredibly useful, and more and more powerful U.S.-based digital intermediaries like Google and Facebook, companies that face push-back and pressures from other interests.

“Just as the popular and commercial success of Google and Facebook is virtually global, so are the questions raised by the increasingly powerful position they occupy in the media environment. But because the answers are in part political, and (much) politics is local, the reactions are likely to vary from country to country. In 2015, we’ll see this discussion intensify and develop.”

With high-profile cases of this in for example France, Germany, and Spain, it is easy to charicature this as an legacy-old-media-old-world-Europe vs innovation-new-media-new-world-US issue (as it frequently is).

This is a misrepresentation. First of all, the issue is much broader than US-Europe. Second, many companies in the US itself are pushing back against Google and the like by all means available, including lobbying etc.

Lot’s of terrific pieces, all collected here.

Following up on the Oxford Media Convention 2014

The Oxford Media Convention 2014 was great. Interesting keynotes, panels, and discussions, very well organized by Damian Tambini and co. Superb tweeting from Emma Goodman and the LSE Media Policy Project and lots to look at under the #OMC2014 hashtag for those interested.

It also struck me—and many others, judging from conversations had and overheard—that the stuff that was missing was often as important as the stuff that was featured.

As Damien Tambini rightly said in his closing remarks: “we can’t do everything.” And what was done was done well. But many important issues that it would have been useful to take up with this intelligent and diverse group were mostly taken up, if at all, in questions from the audience.

Things not addressed to the same extent included—role of new US-based global digital intermediaries like Google, Facebook, and the like, concerns over copyright in content production, regulation in an increasingly converged media market, impact of NSA revelations on future directions for media policy, balance between national media policy, European Union media policy, and potential transnational/global policy frameworks, (there was a panel which dealt more directly with data/privacy issues, but I missed it).

What was debated was mostly fairly well-known national (UK) media policy issues. Domestic media plurality. The role of the BBC. The possibility of industrial policy when it comes to the creative industries. The role of Ofcom as a regulator.  Many speakers articulated fairly well-known views and defended well-known positions. (Tony Hall from the BBC thinks the BBC is value for money but can always be better, etc.)

This is important, for people to remind each other where they stand, nuance their position, evolve, etc. And all the issues discussed have been and remain very important (and there were other panels I didn’t attend and where I’ve only seen the tweets). But there are larger and perhaps more future-oriented media policy questions that were not discussed in similar detail.

In part this is probably due to the nature of the OMC and the crowd there. It is a conference for discussion, and it is co-sponsored by a think tank, it does draw academics. But it is also a very public event. It is an event where a lot of stakeholders and interests are represented. It is a quite political event. Not the best place for difficult questions with few answers and for blue sky thinking perhaps.

We hope to arrange some seminars for constructive, future-oriented discussions around media policy at the Reuters Institute in the fall. We’ll build on all the discussions coming out of the OMC and then see if we can find a format and a line-up for also taking up some of these bigger issues.

Frozen media policies during a time of media change—new paper out

This year, we mark the twentieth anniverary after the Mosaic browser and affordable dial-up connections began to make the internet accessible for ordinary people, disrupting almost every aspect of the media business along the way as much of the population in high-income democracies started going online, moved from modems to broadband, from desk tops to lap tops, went from phones to mobile phones to smart phones, and as their TV was digitized and later connected.

And yet, despite all these changes in the media—and close to twenty years of media analysts arguing that they in turn necessitate changes in how media are regulated and underpinned—many areas of media policy remain essentially unchanged, especially when it comes to the forms of direct and indirect public support for media, including news media.

Across otherwise quite different countries including Finland, Germany and the United States, countries with different media systems and political systems, we have generally seen little reform of media policies, in particular those policies more important to democracy than to commerce (broadband policy and transition to digital television has been high on the agenda in many countries). The media industries are in upheaval. Media policies are being tweaked.

In a paper just published in Global Media and Communication (abstract below, full article here), I try to explain why many media policies seem “frozen” during a time of media change, looking at six high income democracies (Finland, France, Germany, Italy, the UK and the US) and drawing on interviews with media managers, media regulators, and media policymakers in each country.

I point to three factors that cut across all six countries and are likely relevant in many other places too.

I call them “the devil that don’t care”, “the devil you know”, and “the devil you don’t know.”

  1. “The devil that don’t care.”—a relative lack of interest in media policy from many leading politicians. The top people have a lot on their plate during a time of economic crisis, war, and all the rest, and changes in the media business has mostly not been put on their agenda.a
  2. “The devil you know.” The role of industry incumbents who are, whether in public service media or in the private sector, (predictably and understandably) keen to protect their existing privileges and who fear that any reform will leave them worse off. In some cases, this is close to “regulatory capture”, but in every case, incumbents can at least oppose reform proposals that hurt their interests.
  3. “The devil you don’t know.” Real, substantial uncertainty about what reform would look like and how it could be made both effective and governable. Anyone who talks to media regulators and serious media policy scholars recognize this. It is a lot easier to call for reform than to specify which reforms are simultaneously politically legitimate, cost-effective (especially during a time of austerity and budget-cuts), and ensure accountability.

The lack of high-level interest, the incumbents protecting their own interests, and the lack of clear blueprints and best practices for what could be done all help explain why media policies remain “frozen” in many respects in many countries.

Of course, the absence of major reform combined with major changes in the media industry means that many media policies are increasingly subject to what political scientists call “policy drift”, a process by which the operations and effectiveness of policies change not because of deliberate reform, but because of changing conditions on the ground.

The changes in our media are not going away. They are in fact likely to accelerate. And while we can understand why our media policies do not always change at the same pace, that does not mean change is not necessary. We need 21st century media policies for 21st century media. (See? I told you it was easier to call for reform that to specify what reform should look like more concretely.)

a) With regards to the first factor: France under Sarkozy was a partial exception to this (and has seen some changes in media support arrangements during his presidency) and Italy, because of Berlusconi, has been an obvious exception to this (though changes there have mostly taken the form of cuts). The period I examine ends before the Leveson Inquiry began in the UK, but keep in mind that despite the best attempts of the Media Reform Coalition and others, that has been more about press regulation than about the framework conditions of media.

Abstract etc below.

Continue reading

Genachowski did little to help journalism—will the next FCC chair act differently?

On March 22, the Federal Communication Commission Chairman, Julius Genachowski, confirmed that he is stepping down.

Much of the discussion of Genachowski’s legacy has focused on what the FCC did and didn’t do during his tenure on important core issues like internet access and mobile service, as well as questions concerning the commission’s overall regulatory authority in an increasingly convergent media sector.

What about journalism? This is not a core concern for the FCC, but it is important, and with the publication in 2011 of the “Information Needs of Communities”-report, Genachowski at least raised the possibility that the commission would seek to play some role in addressing the democratic challenges that arise from the wrenching transformation that the news industry—newspapers in particular—is undergoing in the United States.

Especially since 2007, the combination of economic pressures and technological change has severely challenged the business models that used to sustain journalism in the United States. Especially local, metropolitan, and state-level issues are in many places no longer covered in ways that ensure people can keep track of public affairs in their community.

The implications are potentially dire—as Paul Starr has put it, it may well be “goodbye to the age of newspapers, hello to a new era of corruption.”

The “Information Needs of Communities”-report recognized the challenges this transformation in the news industry represent for American democracy, and though it did not present major policy initiatives to address the issue, it did make a number of minor recommendations.

Little has been done, however, to act on these recommendations, and there are no signs that the fundamental challenges—of how to serve, in the future, the democratic information needs of communities—have been met.

Here is how the Pew Research Center’s Project for Excellence in Journalism summarizes developments in the news industry since the publication in 2011 of the “Information Needs of Communities”-report—

In 2012, a continued erosion of news reporting resources converged with growing opportunities for those in politics, government agencies, companies and others to take their messages directly to the public.

Signs of the shrinking reporting power are documented throughout this year’s report. Estimates for newspaper newsroom cutbacks in 2012 put the industry down 30% since its peak in 2000 and below 40,000 full-time professional employees for the first time since 1978.

[…] This adds up to a news industry that is more undermanned and unprepared to uncover stories, dig deep into emerging ones or to question information put into its hands. And findings from our new public opinion survey released in this report reveal that the public is taking notice. Nearly one-third of the respondents (31%) have deserted a news outlet because it no longer provides the news and information they had grown accustomed to.

The problems that prompted the “Information Needs of Communities”-report have not gone away. In fact, in many respects, they are only growing worse. Even as digital technologies empower us in many ways as citizens and consumers, the news that help us act as such is rapidly eroding in many parts of the United States. The possibility that the FCC would seek to play some constructive role in addressing this  problem remains, almost two years after the report came out, at best that—a possibility.

Public policy initiatives in general and the FCC in particular cannot make the challenges that news media organizations and journalism face go away. But policy initiatives can help the news industry and the journalistic profession address these challenges and make the most of the new opportunities that present themselves to ensure that communities across American have access to the information that they need to engage in democratic self-governance.

In terms of doing so, Genachowski leaves no real legacy. The “Information Needs of Communities”-report published under his tenure documented many of the problems at hand. Let’s hope the next FCC chair will start looking for ways of addressing them.

Public support for the media–past, present, future?

Off to Edinburgh to give a talk about public sector support for the media at “New media, old values? Media freedom and independence in the era of convergence”, a workshop hosted by the SCRIPT Centre for Studies in Intellectual Property and Technology Law at the University of Edinburgh law school and the Open Rights Group and co-funded by the MediaDem project that I have drawn on in my own work.

My talk mix a bit of history taken from the work of Richard John and Paul Starr (the “past” part of the sub-title), the overview of current forms of public sector support for the media in six developed democracies based on my own work with Geert Linnebank (the “present” part) and some preliminary observations on the policy and political challenges any attempt at bringing public support for the media up to speed faces (the “future” part)–the kernel basically being that not only the politics, but also the policy, of media reform are so complex and full of veto points, vested interests, and uncertainties that the current combination of essentially unreformed support and policy drift is hard to overcome. (I’ve touched on some of this in a previous post.)

I’m looking forward to what will no doubt be a really interesting conversation, especially since the main organizer Rachael Craufurd Smith seems to have taken such care in getting together a really diverse line-up that includes both academics, professionals, and activists.

Alternative onwership structures and support for news in New York

Making a dash across the Atlantic over the weekend for an event on alternative ownership structures and support for news hosted by the Oxford Alumni Association of New York on Monday.

Robert G. Picard and I will speak about recent RISJ research on the international business of journalism, charitable and trust ownership of news organizations, and public sector support for the media.

Bearing in mind cross-Atlantic differences on issues like subsidy, where proposals for various forms of intervention by people like Len Downie, Michael Schudson, and Lee Bollinger have met fierce resistance, I look forward to an interesting and robust discussion.