Changes in Third-Party Content on European News Websites after GDPR

Working with RISJ colleagues Tim Libert (now at Carnegie Mellon) and Lucas Graves, I’ve worked on a short piece of research examining changes in third-party content and cookies on news sites across seven EU countries before and after GDPR.

Tim led the work using his tool webXray to collect and analyse a total of 10,168 page loads, nearly 1 million content requests, and 2.7 million cookies from April (pre-GDPR) and July (post-GDPR) across over 200 news sites.

We find that news sites continue to be deeply intertwined with a wide range of third parties, especially in advertising, social media, and the like, though there is some drop in the amount of third party content and cookies after GDPR.

The factsheet is here and abstract below.

This factsheet compares the prevalence of third-party web content and cookies on a selection of European news websites one month before and one month after the introduction of the EU General Data Protection Regulation (GDPR).   To understand how news organisations may be adapting to the new privacy framework, prominent news websites in seven countries (Finland, France, Germany, Italy, Poland, Spain, and the UK) were analysed during the months of April and again in July 2018.

While there is no change in the overall percentage of pages from news providers which contain some form of third-party content (99%) or third-party cookies (98%), we find a 22% drop in the number of cookies set without user consent and an observable decrease in third-party social media content.

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