Old, Educated, and Politically Diverse: The Audience of Public Service News

Public service media are often widely used, highly trusted, and do not face the business pressures with which their private peers have to contend. But a closer look suggests that the challenges that face public service media news provision are bigger – much bigger – than is commonly acknowledged, even in countries with a long history of strong public service media.

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We use survey data from the Digital News Report to analyze the audience for public service news and find that it is old, educated, and politically diverse, and that public service media in many countries fall far short of the ambition to provide a near-universal news service, especially online.

That’s the key finding in a new Reuters Institute report, led by Anne Schulz, working with David Levy and myself.

Read the full report here.

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