What will news look like after advertising?

The most recent round of year-end predictions is out on the Nieman Lab site, always full of really interesting and inspiring reads. Joshua Benton has done an amazing job again.

I wrote mine on the question of what news will look like after advertising. Full piece here.

The link between advertising and news that has for so long provided so much of the money invested in professional journalism is coming apart. […]

Beyond the job cuts, this presents journalists with a challenge and an opportunity.

The challenge is that a profession that has taken pride in its detachment from commercial considerations will increasingly be asked to be more directly involved in developing new potentially profitable products.

The opportunity is to rethink what value looks like when the business models underlying news production change. At end of the day, most journalists would probably rather work for their readers than for their advertisers.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s