Nice new review of “Ground Wars”

New review out of my book Ground Wars: Personalized Political Communication (Princeton University Press, 2012).

Dennis W. Johnson writes very kindly:

This is a groundbreaking study; I have learned much from it and believe it will be an important addition to the field of campaigns and elections. It will be just as valuable as Green and Gerber’s Get Out the Vote, with its analysis of various communications techniques and ground-war activities. The Obama presidential campaigns set the gold standard for technology and ground-war effectiveness, and many other state and localcampaigns have followed suit. As campaign technology becomes more sophisticated

and the ground war becomes more of a strategic tool, other scholars should be looking into this important field as well.