Comments on: What’s the relative value of social media? http://rasmuskleisnielsen.net/2009/10/16/whats-the-relative-value-of-social-media/ an online business card, entry point, and space for musings Wed, 21 Mar 2012 17:00:55 +0000 hourly 1 http://wordpress.com/ By: Rasmus Kleis Nielsen http://rasmuskleisnielsen.net/2009/10/16/whats-the-relative-value-of-social-media/#comment-394 Mon, 19 Oct 2009 17:29:46 +0000 http://rasmuskleisnielsen.net/?p=324#comment-394 Thanks Josh, we share that intuition, there certainly are ghost towns out there. I don’t know of any really good overviews, it would be interesting to compile one.

The flip side of the skeptical position that I generally adopt, is that it may help predict failures, but not innovative successes. In retrospect, the Dean campaign makes perfect sense, but I don’t think I would have foreseen that a moderate governor from a small state could become an Internet sensation by using new tools to leverage a core constituency’s opposition to the war in Iraq, President Bush, and a field of tepid Democratic contenders for the nomination.

]]> By: Josh http://rasmuskleisnielsen.net/2009/10/16/whats-the-relative-value-of-social-media/#comment-393 Sat, 17 Oct 2009 12:09:28 +0000 http://rasmuskleisnielsen.net/?p=324#comment-393 Nice post. As one way to answer your questions, have you seen any data on the success rate of social media tools implemented by organizations that don’t really have much business using them? Based on casual observations, I suspect there are an abundance of very hyped and very empty social media ghost towns (or perhaps graveyards by this point) out there.

]]>